MakeMyTrip launches ‘Incredible India Incredible Prices’ feature: Key details

Hello, dear readers!

In this edition of the mad scientist writing newsletter, I want to share with you some exciting news from one of India’s leading online travel platforms, MakeMyTrip. The company has recently launched a new feature called ‘Incredible India Incredible Prices’ that aims to help travellers find the most economical flight fares to multiple destinations within India for the next six months.

This feature is especially useful for leisure travellers who want to explore the hidden gems of India and engage in fresh adventures. According to MakeMyTrip’s on-platform data, Indian travellers, especially in the age group of 22-30 years and 36-45 years, demonstrate a strong Carpe Diem bent of mind to travel. These high-intent cohort groups book multiple holidays yearly, using every possible window to discover new places.

However, when planning the next holiday, the price of flight tickets to the chosen destination can often tip the scales towards postponement over intent. According to on-platform data, leisure segment bookers take almost twice the number of searches to book their flights compared to the business segment. This indicates that flight bookers sift through prices for multiple destinations in various combinations before finally making their final pick of leisure travel reservations. From a research standpoint, this takes time and mental bandwidth before fully firming up a trip.

MakeMyTrip’s new feature ‘Incredible India Incredible Prices’ aims to solve this very issue that these leisure travellers face by offering results based on the most economical airfare to multiple destinations within India from the city they wish to travel to for the next six months. One can filter the most economical flight according to the month of travel and theme-based travel categories such as – Adventure, Heritage, Religious, Romantic, Wildlife, Beach, Hills & Mountains, Honeymoon, etc. The feature also highlights the top things to do in each destination, thereby offering a 360-degree view to the traveller about varied destinations in just a few clicks.

The ‘Incredible India Incredible Prices’ feature is also catalysing a behaviour shift in the advance purchase patterns for flight bookers in the leisure category. Based on the preliminary data, it shows that more than 60% of consumers exploring destinations in the Incredible India funnel on the platform book tickets at least 30 days in advance as opposed to less than 30% on the regular flight listings funnel thereby benefiting from cheaper fares.

Rajesh Magow, Co-Founder & Group CEO, MakeMyTrip, added - “The new feature has been developed from a user lens and attempts to fuel interest in the hidden gems of India by offering results based on price, timeline, and the theme of travel. The early results are encouraging as we have observed 2.5 times increases in searches for leisure destinations on the Incredible India funnel as compared to the regular flight funnel.”

If you are looking for some inspiration for your next holiday in India, you should definitely check out this feature on MakeMyTrip’s website or app. You might be surprised by how many amazing places you can visit at affordable prices.

That’s all for today. I hope you enjoyed this newsletter and found it informative. Please share your feedback and suggestions with me by replying to this email or leaving a comment below.

Until next time,

Your friendly mad scientist writing.